Vodacom Gig Game –
Rugby World Cup Japan 2019
Rugby World Cup Japan 2019
Rugby World Cup Japan 2019 is approaching and Vodacom (Vodafone) is not an official sponsor unlike their main rival – MTN. Our brief was simple – dominate share-of-voice on social media to get MTN out of the running.
Our solution was equally simple – "Win the score in Gigs" (GB data) after every Springbok® match played. We recreated the game on Twitter as our main platform together with designed jerseys, tournament logos and crests for each match.
Our solution was equally simple – "Win the score in Gigs" (GB data) after every Springbok® match played. We recreated the game on Twitter as our main platform together with designed jerseys, tournament logos and crests for each match.
The results were too good.
CREDITS: ECD: Jacques Shalom; Creative Director: Francois Botes, Dominique Baxewanos; Design & Illustration: Birgitta le Roux ; Animation: Xolisa Koyana, Lourens Botes; Copywriter: Lyle Martin Strategist: Gugu Khojane
